I'm Matheus, a RevOps specialist who builds revenue strategy on HubSpot and Salesforce.
Six years of CRM and RevOps for B2B and B2C companies in Brazil, the US and Europe. I implement HubSpot and Salesforce from scratch, connect them to the rest of the stack with Python and APIs, align marketing, sales and customer success on one process, and build the lifecycle journeys and reporting that prove what each of them brings in.
See my cases ↓
Localiza&Co · Loyalty · B2C
A used-car cycle knocked a hole in revenue and the loyalty programme became the easiest line to cut. I built the measurement that reopened its budget, and the segmentation and journeys that followed it.
Alva Personal Care · D2C and B2B
The CRM operation before me had pushed the sender reputation to the floor. I rebuilt delivery first, then the segmentation, then put email and WhatsApp on a single flow.
Stefanini · LATAM, North America, EMEA
A global RevOps remit where every team saw every contact and the bill grew every month. I rebuilt the ownership, the data and the handoff into Salesforce, in all three regions at once.
I'm a CRM and RevOps professional focused on HubSpot and Salesforce with over 6 years of international experience, with a strong background in strategic planning, execution, and data analysis across multiple channels. I combine product messaging, lifecycle marketing, growth strategy focused on CRMs and Python development to build scalable marketing engines that directly drive revenue growth.
Global RevOps Specialist
I lead HubSpot implementations and Salesforce integrations from scratch across LATAM, North America and EMEA, structuring sales journeys in close collaboration with commercial and pre-sales teams, driving data governance and cleanup, and building growth strategies integrated with platforms like Apollo, Clay and Lusha. I set up full tracking infrastructure for ROI reporting and business analytics, and go deeper when needed building Python middleware and API integrations to connect HubSpot with external systems at scale.
HubSpot Specialist and Developer
HubSpot developer specializing in Python, building custom integrations, data pipelines, and automation logic using HubSpot APIs. Develop Custom Coded Actions, webhooks, and middleware to extend CRM capabilities, create custom objects, optimize data flows, and ensure scalable, high-performance HubSpot operations.
HubSpot Specialist and Project Manager
HubSpot Project Manager with hands-on technical background in Python, custom integrations, and CRM automation. Lead end-to-end CRM implementations, translating strategic scopes into structured execution plans while maintaining deep platform expertise across HubSpot APIs, custom objects, and data pipelines.
HubSpot Specialist and Project Manager
HubSpot Project Manager with hands-on technical background in Python, custom integrations, and CRM automation. Lead end-to-end CRM implementations, translating strategic scopes into structured execution plans while maintaining deep platform expertise across HubSpot APIs, custom objects, and data pipelines.
CRM & Growth Lead
Led CRM and growth strategy in a scale-up operating 60% B2B and 40% B2C in the Brazilian health & wellness market. Built the RevOps and lead generation structure from scratch, aligning Marketing, Sales and Customer Success. Scaled the contact base from ~2,000 to 55,000+ and supported ~600% revenue growth through automated funnels using HubSpot, Klaviyo, Shopify, GA4 and AI tools. Managed a small cross-functional team and contributed to positioning the brand as the #1 natural deodorant on Amazon Brazil in 2024.
Senior CRM Analyst
Worked in the Loyalty team with a B2C focus, driving incremental revenue from the existing customer base. Owned both strategy and execution of CRM initiatives, running ~12 recurring campaigns per month plus 4 large cross-team integrated campaigns. Built and optimized multichannel journeys using Salesforce Marketing Cloud and Braze, with performance and assisted conversion tracking via GA4, SQL and journey mapping in Figma.
End-to-end CRM Implementations, Backlog Structuring, Timeline Management, Process Documentation, Notion, ClickUp, Asana.
RevOps, Customer Lifecycle Marketing, User Segmentation, Churn Prevention, User Engagement, Retention Strategies.
HubSpot, Salesforce Sales Cloud and Marketing Cloud, Python, SQL. Braze, Klaviyo, Shopify, GA4, Clay, Apollo and Lusha.
Data-driven Strategy, A/B Testing, Performance Analysis, KPI Monitoring.